Marketing: Bungalow 25's Campaign for Fox Crime Network - Global News - Advertising Age: "Spaniards who just returned from their summer vacations less relaxed than usual can blame the new Fox Crime TV channel, whose launch strategy for Spain was to make their holidays as scary as possible. That included sinking a fake dead body -- a mannequin wrapped in a black cloth and bound with chains -- at the bottom of the ocean at popular scuba diving spot El Cabo Negro along the coast of Alicante.
Fox Crime TV channel sunk a fake dead body at the bottom of the ocean at a popular scuba diving spot in Spain. Bungalow 25, the Madrid-based independent agency that masterminded the 'Crimes of Summer' scare campaign also planted a camera underwater to record the reactions of horrified scuba divers who thought they had stumbled across a murder victim. The video was sent to bloggers to spread virally and posted on YouTube. Seen up close, it's clear the mannequin's feet are cemented into a box that says 'New channel. Fox Crime. Discover It.'"
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